Senior Manager/Chief Mgr- Digital Business

5 - 10 YearsNot Disclosed by Recruiter
Posted: 36 days ago

Job Description


Manage digital product, website & mobile platform,
build center of excellence for customer value,
analytics and marketing automation.

The role incumbent has to closely work with IT, e-
biz, BIU team and external partners (Data analytics
agencies, media partners, 3 rd party data) to
Manage digital assets website & mobile app
1. Deliver best in class product experience
for customers while delivering business
2. Define product roadmap based on
changing customer behavior and
innovations in technology stack
3. Define customer needs and product
4. Work with Campaign & Call Centre teams
to optimize buying journey
5. Work with IT, Ops & Service teams to
deliver the defined services
6. New products implementation
Build COE for Analytics & Cross Sell
1. Manage the eBusiness data layer to derive
actionable insights
2. Create and optimize cross-sell / up-sell
models for existing & prospective
3. Deliver & grow the business through the
cross sell channel
4. Dashboard and reporting for internal team
& Leadership team reporting.
5. Manage web analytics tool & martech tools
for customer communication

Minimum 5 years digital marketing
experience with 3-4 years of experience in
managing e-comm products and plat form.

Expertise in UI /UX
Understanding on payment solutions,
Mobility platform is advantage
Experience in implementation of marketing
technology platforms
Ability to construct and articulate ROI
MBA Engineering
Worked in e-commerce companies
managing products

Salary: Not Disclosed by Recruiter

Industry: Insurance

Functional Area: Marketing, Advertising, MR, PR, Media Planning

Role Category: Senior Management

Role: Head/VP/GM/ Mgr-Online/Digital Marketing

Key Skills

Desired Candidate Profile

UG: Any Graduate - Any Specialization

    Company Profile

    TATA AIG General Insurance Company Limited
    View Contact Details+
    Contact Details

    Recruiter Name:Divya Arya

    Contact Company:TATA AIG General Insurance Company Limited